A site beyond site
Mumm-Ra are a band from Bexhill-on-Sea, a recent signing to Sony BMG and doing quite well. Sony asked us to deliver a functional but fun website, that would allow them to give the fans all the Mumm-Ra news without hassle or the complications of ‘all Flash’ solutions.
So we did – we made sure that the content management system allowed the label, management and band access to the system and control over all aspects of the content and that it worked seamlessly with other aspects of Sony BMG’s online portals – mirroring content across sites and mailing lists.
The Mumm-Ra site was built exactly as we wanted it, Beef contributed several of the key ideas, and proved flexible and very easy to work with. There’s a lot of neat work that takes place below the waterline on the site, which means that as far as the end user is concerned, the site just…works.
Daniel Ayers, Head of Digital Marketing, Sony BMG