Beef

Digital Thinking & Doing

Our work. Cathy Cassidy

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Make it pink, but not too pink

Cathy Cassidy is an established author with a global audience of young girls avidly reading her books. Cathy is also extremely active towards her audience, interacting with them on an almost daily basis via newsletters, events and parties and competitions.

Puffin invited us to design and develop a site that would give both the fans and Cathy a platform for closer communication.

We introduced Cathy’s blog “Top Gossip”, allowing fans to comment and discuss direct with Cathy, and incorporated a section dedicated to fan submissions where they can post photos, drawings, poems and short stories for publication on the site.

i think your websyte is the funkyiest authours websyte ever!

Louise, Cathy Cassidy fan

Cathycassidy.com receives on average 10,000 visits per month from over 70 different countries.

Project details

Client: Puffin

www.cathycassidy.com

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Beef - Digital Thinking & Doing
Updated: 27.11.07
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