Click my symptom
Unfortunately it’s the season for illness, be it a mild cold or full blown flu. Fortunately, Benylin make a range of products to help you feel better.
To help people find the product that’s right for them, TRA commissioned us to develop an interactive piece featuring Benylin’s two brand characters Beny & Lin – you’ve probably seen them on the TV ads, the medical dummies that explain what’s wrong with you and how Benylin’s products can help.
Each character represents different ailments, Cold & Flu and Coughs & Sore Throats. By clicking on the symptom areas you can find out what’s happening in your body and find a recommended Benylin product.
We designed the concepts, storyboards and final layouts before building it all in Flash (which dynamically loads it’s content via HTML making it super search engine friendly), to make an engaging piece out of what is informative, but pretty dry content.
Hopefully, we’ll get a chance to overhaul other areas of the site in a similar manner.