Helping the kids
Our good friends at TRA over in Bath, approached us to redesign and build key sections of the Calpol website to coincide with the launch of a new range of products.
With products aimed specifically at daytime and nighttime relief, the concept was to design both day and night versions of the site. Dependent on the time of day, the relevant design would be shown, with specific product promotions and advice populating the pages.
We designed the illustrative style and page templates for both day and night, incorporating animated banners, an interactive medicine cabinet and email templates for promotional mailshots.
We also developed fully compliant, CSS driven templates which TRA’s team integrated into the existing site.
Your creative is just genius, everything looks fantastic!
Alex Kett, Art Director, TRA