A mammoth and a map
Penguin books called us up and asked us quite a peculiar question – “Can you build us a site to help promote a woolly mammoth we’re sending around the UK?”, “Eh?” we said. Let us explain…
Earlier this year Penguin launched a book called Homo Britannicus by Chris Stringer (an über anthropologist from the British Museum). The book traced the origins of man in the UK and uncovered some pretty astonishing facts along the way. To promote the book, Penguin built a full scale wooly mammoth and then toured it around festivals and museums around the UK.
They asked us to come up with a concept for a site that would promote both the book and the ‘Mammoth Parade’ as they called it. We delivered an interactive google map which tracked the progress of the mammoth as it made it’s journey and allowed visitors to share their photos of the mammoth through a Flickr group – those photos were then presented on the map relative to where they were taken. It was a pretty special mash-up of technologies which Penguin were overjoyed with – we thought it was pretty cool too.